So, we’re having a discussion over on Tumblr about what Tumblr is and what it isn’t.
I’ve been largely frustrated with Tumblr because the time I’ve put into it hasn’t in my view been worth it. I’ve gained some friendships, sure, but I should be further along in Tumblr than what I currently am now, particularly for something that I spend 36 hours per week doing. I’ve been there for a solid six months, doing everything I should:
- I’ve “hearted” nearly 4,000 posts;
- I’ve posted 629 posts of varying size and composition as of this writing (that’s an average of 3 posts a day, for those keeping track);
- I’ve replied to nearly as many posts as I’ve hearted.
The net result of my efforts? 59 followers (though Tumblr swears that I have 66), and many of these I’m sure are spam; phishing scams; virus-carriers; or accounts that apparently were created, followed me, and disappeared. I think out of the 59 followers, 20 of them are active.
Twenty people for six months of full-time work. Whoopdy-fricking-shit.
I’m reminded of a chess game I observed once many years ago. It was between a low-intermediate player (I think his rating was about an 1150) and a beginner. The beginner was getting frustrated because his strategy had failed to take into account the bishop’s movements, and he would get caught by the bishop every time. I felt like screaming, “Either learn the rules of the game or quit, because you’re just making a fool of yourself.”
That applies here: I don’t like how Tumblr behaves (that is, the rules of the game “Tumblr”), so I should just quit it.
It’s not that easy, though: Tumblr is more of a social place, kind of like a pub. People gather there to joke, drink, and carouse. Then there’s nerdy Tom sitting in the back corner, sipping his latte, trying to read his poetry to everyone within ear-shot, but nobody’s listening to him because fuck that guy.
Jesus Christ, it’s like high school all over again.